snuh ([info]snuh) wrote,
@ 2007-08-20 23:09:00
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give it away now
Brian at Moistworks posted about something I've been thinking about since the Internet became the primary means of distributing of music. Here's some quotes from his post:

This week, Moistworks takes up the theme of "conversion." As the week's posts will show, this theme is subject to broad interpretation. But being the first up to bat, I decided to write a little about the concept of "conversion" as it most closely relates to Moistworks and mp3 blogs in general.

Here at Moistworks, we give away other people's songs. That's what mp3 blogs do. I feel fine about this. If people want music for free, they can find it. We aren't giving people anything that can't get themselves. We never post songs that aren't already available commercially or as Internet leaks on filesharing services. By presenting it in context, I believe we actually improve an artist's chance of making money. The more people know your band, the more potential customers you have.

I know what I believe to be right and wrong. Draconian copyright law is the real theft. It deprives us, as a culture, of a healthy and organic artistic climate. It reduces the wild spaces of art to the brute baseline of money. We build our little picket fences around the things we make and litigate against one another when these boundaries are crossed. I hate this. It's soul-sucking. What can I say? I'm pretty anarcho. Art is a space for freedom! What could be less artistic than subjecting one's will to the criminal justice system? We need to learn to take responsibility for our own communities.

But the current paradigm, where commercial gatekeepers control access to music, is on the way out whether we like or not. We need to be thinking about what comes next, and how it might be better for us as a culture than what we have now.

This link from Harper's was posted in comments by a reader named Ethan, I've cut and pasted excerpts from it:


The ecstasy of influence
  • A plagiarism by Jonathan Lethem
    All mankind is of one author, and is one volume; when one man dies, one chapter is not torn out of the book, but translated into a better language; and every chapter must be so translated — John Donne

    Consider this tale: a cultivated man of middle age looks back on the story of an amour fou, one beginning when, traveling abroad, he takes a room as a lodger. The moment he sees the daughter of the house, he is lost. She is a preteen, whose charms instantly enslave him. Heedless of her age, he becomes intimate with her. In the end she dies, and the narrator — marked by her forever — remains alone. The name of the girl supplies the title of the story: Lolita.

    The author of the story I've described, Heinz von Lichberg, published his tale of Lolita in 1916, forty years before Vladimir Nabokov's novel. Lichberg later became a prominent journalist in the Nazi era, and his youthful works faded from view. Did Nabokov, who remained in Berlin until 1937, adopt Lichberg's tale consciously? Or did the earlier tale exist for Nabokov as a hidden, unacknowledged memory? The history of literature is not without examples of this phenomenon, called cryptomnesia. Another hypothesis is that Nabokov, knowing Lichberg's tale perfectly well, had set himself to that art of quotation that Thomas Mann, himself a master of it, called "higher cribbing." Literature has always been a crucible in which familiar themes are continually recast. Little of what we admire in Nabokov's Lolita is to be found in its predecessor; the former is in no way deducible from the latter. Still: did Nabokov consciously borrow and quote?

    "When you live outside the law, you have to eliminate dishonesty." The line comes from Don Siegel's 1958 film noir, The Lineup, written by Stirling Silliphant. The film still haunts revival houses, likely thanks to Eli Wallach's blazing portrayal of a sociopathic hit man and to Siegel's long, sturdy auteurist career. Yet what were those words worth — to Siegel, or Silliphant, or their audience — in 1958? And again: what was the line worth when Bob Dylan heard it (presumably in some Greenwich Village repertory cinema), cleaned it up a little, and inserted it into "Absolutely Sweet Marie"? What are they worth now, to the culture at large?

    In 1941, on his front porch, Muddy Waters recorded a song for the folklorist Alan Lomax. After singing the song, which he told Lomax was entitled "Country Blues," Waters described how he came to write it. "I made it on about the eighth of October '38," Waters said. "I was fixin' a puncture on a car. I had been mistreated by a girl. I just felt blue, and the song fell into my mind and it come to me just like that and I started singing." Then Lomax, who knew of the Robert Johnson recording called "Walkin' Blues," asked Waters if there were any other songs that used the same tune. "There's been some blues played like that," Waters replied. "This song comes from the cotton field and a boy once put a record out — Robert Johnson. He put it out as named 'Walkin' Blues.' I heard the tune before I heard it on the record. I learned it from Son House." In nearly one breath, Waters offers five accounts: his own active authorship: he "made it" on a specific date. Then the "passive" explanation: "it come to me just like that." After Lomax raises the question of influence, Waters, without shame, misgivings, or trepidation, says that he heard a version by Johnson, but that his mentor, Son House, taught it to him. In the middle of that complex genealogy, Waters declares that "this song comes from the cotton field."

    Blues and jazz musicians have long been enabled by a kind of "open source" culture, in which pre-existing melodic fragments and larger musical frameworks are freely reworked. Technology has only multiplied the possibilities; musicians have gained the power to duplicate sounds literally rather than simply approximate them through allusion. In Seventies Jamaica, King Tubby and Lee "Scratch" Perry deconstructed recorded music, using astonishingly primitive pre-digital hardware, creating what they called "versions." The recombinant nature of their means of production quickly spread to DJs in New York and London. Today an endless, gloriously impure, and fundamentally social process generates countless hours of music.

    Artists and their surrogates who fall into the trap of seeking recompense for every possible second use end up attacking their own best audience members for the crime of exalting and enshrining their work. The Recording Industry Association of America prosecuting their own record-buying public makes as little sense as the novelists who bristle at autographing used copies of their books for collectors.

    As a novelist, I'm a cork on the ocean of story, a leaf on a windy day. Pretty soon I'll be blown away. For the moment I'm grateful to be making a living, and so must ask that for a limited time (in the Thomas Jefferson sense) you please respect my small, treasured usemonopolies. Don't pirate my editions; do plunder my visions. The name of the game is Give All. You, reader, are welcome to my stories. They were never mine in the first place, but I gave them to you. If you have the inclination to pick them up, take them with my blessing.

    This site gets over a thousand unique hits a day - I wonder what you readers think. Discuss.


    Robert Johnson: Walking Blues - 2.31MB

    Muddy Waters: Walkin' Blues - 2.72MB

    Creedence Clearwater Revival: Bootleg - 4.86

    Jane's Addiction: Been Caught Stealing - 5.71MB

    Red Hot Chili Peppers: Give It Away Now - 4.29MB
    web hit counter


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    [info]seventyeleventy
    2007-08-21 08:41 am UTC (link)
    I really like what Brian from Moistworks has to say about downloading music from the internet. Aside from when I had a disposable income, I rarely make uneducated purchases of CDs. I like to know that the music I pay for is music that I like, and maybe I won't buy the CD right away, but I'll go to the band's show.

    I'd much rather have the band getting the face-to-face support that they deserve than the anonymous record sales statistics that seem to dominate people's perception of good music.

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    [info]snuh
    2007-08-21 09:05 am UTC (link)
    I agree with Brian's utopian ideal. I recently wrote this, my inner hippie was showing:
    Getting metaphysical here, I think music comes from outside of ourselves, some musicians are open enough vehicles to catch the butterfly that flutters around their head. It's like owning land - how does someone own something that belongs to Mother Earth? The songs are floating around us, waiting to be tuned in like a celestial radio station.

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    [info]seventyeleventy
    2007-08-21 09:31 am UTC (link)
    I feel similarly about visual art, like paintings. I'm an artist by profession, and I know that it's not logical for someone to buy any of my art if they didn't see it first. Something must resonate within them to make them want to own it, and they get that from actually experiencing the art.

    Culture is an important part of who we are as people, and our various forms of artistic expression are things we cling to in this world. It's our way to make meaning from the meaningless, or to show the meaningless in the face of meaning. It brings us together. If the music industry wants to profit from that, they can, but they should try to do so in a way that encourages bringing the people together. Not to buy the record and sit at home and listen to it alone, but rather the people should be experiencing the music collectively. That's what gives culture such an impact: the masses.

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    [info]snuh
    2007-08-21 09:50 am UTC (link)
    Something must resonate within them to make them want to own it, and they get that from actually experiencing the art.

    That's the secret of art. It's funny how people will interpret their own vision that's separate than the artists intent - and that's valid as well. That's why Bob Dylan refuses to explain his songs, he realizes it would ruin people's idealized version.

    Not to buy the record and sit at home and listen to it alone, but rather the people should be experiencing the music collectively.

    That's what the Net is doing. They might not be listening together in real time, but lots of people will download a new release or a popular HypeMachine song on the same day as many others.

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    [info]seventyeleventy
    2007-08-21 10:01 am UTC (link)
    Yes yes yes! I love it. Thank you for being a part of this. :)

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    [info]snuh
    2007-08-21 10:09 am UTC (link)
    My pleasure. Change is occurring so quickly it'll cause your head to spin. I agree with Brian on that - the change is good. Elton John recently made some inane comment about how the Net is ruining music, I couldn't disagree more. Somewhere out there, a kid is sitting at their computer with Pro-Tools installed, about to write the next big hit, which will have at least 25 remixes before a month passes.

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    [info]carless_sam
    2007-08-21 03:16 pm UTC (link)
    Radio is bad where I live, so the only way I hear music that isn't jazz (WRTI being the only good station in Philly) is via download and podcast. I download a lot and then buy the CD/MP3 if it is worth it. Too the tune of more than I can really afford but I do it anyway. Without the download, I would likely buy less music. Damn all of you for feeding my habit! (not serious)

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    [info]snuh
    2007-08-21 07:44 pm UTC (link)
    I listen to a lot of far-off radio stations via the Net. I do the same as you do with music - if I like an artist, I'll get the CD because it's a bigger file than a compressed mp3, it's better sonically. If the record companies want to stay in the mix, they should add freebies to the CD like some are already doing.

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    [info]carless_sam
    2007-08-21 09:19 pm UTC (link)
    The deal that Prince did with a newspaper was pretty savvy - his sales aren't great so he gets a lump sum to have a copy of his CD included in a sunday paper. He makes more than he would by selling to the label, the newspaper gets a boost in circulation for cheap, the public gets tunes. The only people who don't make out are the labels, who mostly suck anyhow. More of this would be good.

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    [info]snuh
    2007-08-21 09:29 pm UTC (link)
    More of this would be good.

    You would think so, but when LA Times writer, Patrick Goldstein wrote the same thing, they pulled the story:

    Goldstein's killed column
    The bug at the bottom of the Calendar front in today's Los Angeles Times says columnist Patrick Goldstein is on assignment. Not true. His The Big Picture column for Tuesday was killed, apparently by associate editor John Montorio. Goldstein's offense was to propose that the Times follow the lead of the U.K.'s Mail on Sunday (which distributed 2.9 million free Prince CDs) and partner with older artists to give away music in the paper. He argued it could help make the Times website a destination for fans and reduce the need for front page ads (which the editor of the Times himself calls a huge mistake.) Seems reasonable enough for a column, and Goldstein was on the Spring Street Committee that was tasked with coming up with innovative ideas:

    It’s time we embraced change instead of always worrying if some brash new idea — like giving away music — would tarnish our sober minded image.

    Still, the piece was spiked on high after sailing through the desk. The banned column fell into our hands and runs in full after the jump:

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    [info]snuh
    2007-08-21 09:31 pm UTC (link)
    How would you like to pick up this newspaper one day and get a free CD or an MP3 file of new music from one of your favorite musicians?

    Earlier this month England’s Mail on Sunday and Prince — two symbols of two embattled businesses — stuck their big toes into the future, a future that has looked increasingly bleak for both the record industry and the newspaper business. In a move that sent shock waves across the British music business, the country’s leading tabloid distributed 2.9 million free copies of Prince’s new "Planet Earth" CD with its Sunday paper, reaping a publicity bonanza and a big bump in advertising as well.

    But the real winner was Prince. In an era where record sales are plummeting, Prince got his new music into the hands of millions of fans while pocketing a reported $500,000 payment from the paper. Most record store owners in England have protested by refusing to carry the artist’s new CD while his record company, Sony, has suspended its release in England. But Prince, who seems to have as much brilliance as an entrepreneur as an artist, is laughing all the way to the bank.

    Like most artists his age, Prince, 49, doesn’t top the charts anymore. His last album, "3121," sold roughly 80,000 copies in the UK. He makes most of his money through touring — his last major tour, in 2004, sold $87.4 million in tickets, dwarfing anything he could make from CD sales. For him, giving away his record free — as he is for anyone who buys a ticket to one of his UK concerts, most of which have already sold out — is a way of creating exposure and excitement. That transfers into concert sales, which is how most artists, outside of a few pop stars, make the vast majority of their money these days. What older artists need today is a marketing partner, not a record company. The Eagles have Wal-Mart, Paul McCartney has Starbucks and now Prince has the Mail on Sunday.

    Amazingly, much of the media coverage of the giveaway treated the event as a PR stunt. After all, the anti-gay, anti-immigration Mail is hardly natural Prince territory — in Harry Potter, the paper is favorite reading material for Vernon Dursley. But the strange alliance offers a striking example of how two struggling businesses could reinvent themselves. In fact, I have to admit that my professional assessment of the giveaway quickly gave way to a much more personal reaction.

    Why couldn’t my newspaper do that?

    Newspapers, as you may have heard, are in deep doo-doo. While the Times still is a profitable business, our revenue was down 10% in the second quarter while our cash flow was down, as our publisher put it the other day, a "whopping 27%, making it one of the worst quarters ever experienced." Times are so hard at the Times that the publisher has proposed putting ads on the front page to generate new revenue.

    So far we’ve made little headway developing imaginative strategies to bring back lost readers — or compete for younger readers who get their information from the Internet. The record business has been just as slow to provide fans online with new, convenient ways to hear music — the only visionary idea, Steve Jobs’ iTunes store, came from outside the business. Unless you are a mainstream pop artist, it’s hard to see how the old-fashioned record company model benefits your career anymore. If you’re a respected older performer — known in industry parlance as a heritage artist — your biggest challenge is finding a way to get your music heard.


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    [info]snuh
    2007-08-21 09:32 pm UTC (link)
    That’s where the newspaper comes in. As the Mail on Sunday has shown, newspapers remain a formidable distribution machine. My paper has roughly 1.1 million Sunday subscribers and generates 65 million page views each month. If you’re a heritage artist looking for exposure with an audience that might appreciate your work and has proven by reading a newspaper that it’s curious about the outside world, what could be a better starting point than the Times?

    Here’s how it might work. The Times would start a free-music series, offering music (either on a CD or via downloads) from respected artists willing to think outside the box — meaning anyone from Elvis Costello, Beck and Ryan Addams to Ry Cooder, Steve Earle and Lucinda Williams. Instead of paying the artist a fat fee, we’d recruit advertising sponsors who’d be delighted to be associated with classy artists and the imprint of the Times.

    If you haven’t noticed, music has a powerful mojo for advertisers. TV commercials have used pop songs to sell product for years. Lexus currently has a series of TV ads featuring Costello and John Legend seated in a Lexus, simply talking about their favorite music (Elvis sings the praises of Beethoven). But what they’re really selling is coolness by association. The same association could apply to us via a giveaway series. It would encourage readers to see the paper in a new light, as not just a news-gathering organization but a cultural engine. If we surrounded the music with news, reviews and features from our staff, it could also expose new visitors to our formidable music critics and reporters.

    Could this really work? For a reality check, I called Jim Guerinot, an industry free-thinker who manages Nine Inch Nails, Gwen Stefani and Social Distortion. "Are you kidding — that’s a great idea," he says. "There are tons of these Hall-of-Fame quality heritage artists who don’t sell records anymore. It would be a real coup for them to reach their target demo through the newspaper and have the cachet of being an artist of the week or month."

    Having the Times showcase new music would do more than attract advertising — it would help transform the image of the paper. "It could redefine the paper by making it a destination site for music fans," says Guerinot. "On the net, the big challenge is always about providing a filter for people. It would make the Times, with its critical voice, into a gatekeeper. People are looking for someone to show them the way — why shouldn’t it be the L.A. Times?"


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    [info]snuh
    2007-08-21 09:34 pm UTC (link)
    Newspapers don’t just need new readers, we need new ways to serve them. So why shouldn’t we use one of our core strengths — our entertainment coverage — as a way to transform our web site’s pop music page into a place where you wouldn’t just find us writing about music, but find the music itself? It not only makes the paper feel more relevant, but it would create a new income stream that might be less intrusive than putting ads on the front page.

    "What you’d be doing is turning the paper into a recommendation engine," says Fred Goldring, a leading industry attorney. "Everywhere you look, from car ads to the NBA, music is a big part of everything that sells. You wouldn’t just be giving away music, you’d be doing something no one else does better educating the consumer."

    I can’t guarantee that my bosses will instantly embrace this idea — they don’t often look to columnists for business acumen. And there are plenty of naysayers. Retail outlets could punish artists that give away music by refusing to carry their new CDs, as they did in England with Prince. Cliff Burnstein, who manages the Red Hot Chili Peppers, believes music giveaways work better in England where "pop music is a national sport and the audience is a lot less fragmented than in the U.S."

    But Prince’s gambit won’t be a one-shot deal. The British ska group Madness is considering a similar newspaper giveaway for its next album. One of Burnstein’s bands, Snow Patrol, is touring Australia in September. Since few fans bought its first album there, the group is mailing the first album free to anyone who buys concert tickets, bumping up the ticket price to pay for it, figuring the fans will enjoy the concerts more if they’re more familiar with the band’s earlier music.

    Giving music away doesn’t mean it has lost its value, just that its value is no longer moored to the price of a CD. Like it or not, the CD is dying, as is the culture of newsprint. People want their music — and their news — in new ways. It’s time we embraced change instead of always worrying if some brash new idea — like giving away music — would tarnish our sober minded image. When businesses are faced with radical change, they are usually forced to ask — is it a threat or an opportunity? Guess which choice is the right answer.

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    [info]yallabaxna
    2007-08-21 09:01 pm UTC (link)
    If it wasn't for mp3 blogs I wouldn't have any of the last 5 CDs I own. None of which are being played in my area. Bands don't generally come touring in my area and at $15 a pop, I have to really know what I'm buying to justify the purchase of a CD.
    Maybe some artists think it's stealing, but if it weren't for my stolen mp3 I wouldn't even know who the hell they were anyway.
    Is music only for the upper class or what?

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    [info]snuh
    2007-08-21 09:53 pm UTC (link)
    Bands don't generally come touring in my area and at $15 a pop, I have to really know what I'm buying to justify the purchase of a CD.

    Yesterday, I heard a report on the teevee that CD prices were coming down - surprise, surprise. They were supposed to go down in 1990, since digital formats are more cheaper to press than vinyl.

    Is music only for the upper class or what?

    I don't think Donald Trump listens to The Decemberists. Back in 1968, Columbia Records had a print ad titled "But The Man Can't Bust Our Music!" - but the Man sure can co-op it.

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